Brad Samuels

Founding Partner

Brad Samuels is a founding partner at SITU, an unconventional architecture practice based in New York City that uses design, research and fabrication for creative and social impact. He is responsible for strategic oversight and directs SITU’s research division which focuses on the intersection of design, human rights and technology.

SITU Research merges data and design to create new pathways for justice. SITU's work mobilizes an arsenal of technologies to identify and surface critical evidence and then shape it into a narrative, driven by transparent, accurate sourcing. The work supports activists, advocates, and lawyers, bridging the gap between digital evidence and the communities that can best deploy them towards justice and accountability. Samuels has overseen the team’s visual investigations for legal and advocacy organizations including Human Rights Watch, Amnesty International, The Associated Press, UNITAD (the United Nations Investigative Team to Promote Accountability for Crimes Committed by Da'esh/ISIL) and many others.

Outside the multidisciplinary practice, Samuels sits on the Technology Advisory Board for the International Criminal Court, The Advisory Board for the Carnegie Mellon's Center for Human Rights Science, the Advisory Board for Dartmouth's Wright Center for the Study of Computation and Just Communities and the board of The Architectural League of New York. He is a Fellow with the Urban Design Forum and teaches at The Cooper Union and Barnard/Columbia University.